Outbound pipeline systems for B2B firms
We build and run your proprietary outbound system that drives qualified pipeline and converts active buyers into closed deals.
“It’s like magic … I have meetings pop up on my calendar with people I’ve never been able to reach before”
pipeline generated
qualified meetings booked
campaigns launched
Trusted by 50+ B2B firms
Who we help
Whether you’re selling services, software or products, the growth problem looks the same:
Referrals got you to this point, but they arrive in waves. When referrals slow, so does pipeline. There’s no second engine picking up the slack.
You’ve tried cold outreach before but never got it to work. You’re not sure if it was the list, offer, messaging or infrastructure.
You have built the team, the product and the capacity to take on more. What you lack is a reliable way to bring in more conversations.
What we do
Our six pillar approach that turns a cold market into a calendar full of qualified introductions – built and run for you
Not every offer works cold (maybe yours won’t either), so we build and test several angles and scale whichever one wins.
Before any outreach, we pin down exactly who you target and map every company in your market worth talking to.
We track the moments that matter, like an owner nearing retirement, and reach out when there’s a real reason to.
Email only works if it lands in the inbox, so we build and run the sending setup that keeps you there at any volume.
One channel only reaches part of your market, so email, LinkedIn and warm calling all run together as one sequence.
Momentum dies in hours, so our AI agents handle the speed and scale while real people handle every conversation.
How we’ve helped
How it works
Our structured 4-step process that builds your outbound system and takes you from zero to a consistent, scalable pipeline engine.
Book a callWe align on your goals, target market, and strategy, then shape the right offer angles for outreach (sometimes your main offer works; sometimes a lighter entry point converts better). We then build enriched lead lists and set up the full outbound infrastructure, with deliverability built to reach inboxes consistently at volume.
We launch your first outbound campaigns as early as Week 3, built as structured tests rather than one-off sends. The goal is to get meaningful volume into market quickly, so we learn what’s working from real data. We monitor the data carefully and track every test in your custom dashboard.
By this stage, the data is telling us what’s resonating across outreach campaigns. We double down on the angles, offers, and segments that are converting, and expand your target lists accordingly. From there, we build automations so every warm signal flows into personalized follow-ups and booked meetings, turning engagement into pipeline.
The focus shifts from experimentation to repeatability. We turn the winning outreach campaigns into evergreen workflows that consistently generate meetings, maintain the underlying outreach infrastructure so performance stays consistent at volume, and document everything into a full playbook and growth roadmap for the next quarter.
How we think differently
Your campaigns run on our own sending platform, not a shared tool. Domains and inboxes are spread across providers and checked weekly.
Every company in your market, cross-checked across several data sources and scored for fit before a single email goes out.
Ownership changes, leadership moves, expansions and other triggers are checked daily, so outreach lands when there’s a real reason to talk.
Within the first 2 weeks, we will have fully mapped your market, set up AI workflows and be ready to launch your first campaign
We coordinate outbound efforts across email, LinkedIn and warm calling to generate consistent pipeline
You work directly with the people who build your system, not a junior account manager passing messages along.
Results
Real results from real clients, pulled directly from our dashboards
92 interested buyers
124 interested buyers
204 interested buyers
249 interested buyers
232 interested buyers
184 interested buyers
293 interested buyers
45 interested buyers
What our clients say
“We’re getting meetings with people I’ve never been able to reach before”
I was initially skeptical about this approach to generate buyer conversations … but we booked significantly more calls that I expected
Pete ButtigiegFounder @ Westonview PartnersMy previous marketing efforts booked 0 meetings. Since we started, we’ve booked 50 meetings in 3 months, with many late stage prospects.
Blair HickenCEO @ Dynamics SuccessAfter 1 month, our pipeline was over $500k. I’m getting meetings with people I’ve never been able to reach before. It’s been game changing!
Joshua HuntCEO @ BoltYou clearly know what you’re talking about and have proven that with crazy results!
Kariem Abdel MaksoudCo-founder @ 129ScaledDuring our collaboration, we have learned a great deal about cold outreach… Your approach is extremely thorough and bespoke to us.
Ola SkavhaugCEO @ Expert AnalyticsI’m getting 6+ meetings a week with great prospects. Our pipeline has skyrocketed since working together on these outreach efforts.
Neil LienCEO @ Analytics & AutomationsIdeal partners
This is the list we screen every new partner against. If the left column describes you, book a call.
Best fit
Not a fit
FAQ
Everything you need to know about working with us. Still have questions? Book a call and we’ll walk you through it.
We build and run outbound pipeline systems for B2B firms: market mapping, offer testing, private sending infrastructure, email, LinkedIn and warm calling, and every reply handled by a person. For M&A and private capital, our sister firm Topline Origination Partners runs the same approach for acquirers, advisors and lenders.
We work hand-in-hand with your existing team and plug into your existing processes and tool stack. Our goal is to supplement your team to ensure we work together efficiently to deliver the best results.
Usually it comes down to one of four things: the wrong list, an offer that doesn’t work cold, messaging that sounds like everyone else’s, or sending infrastructure that lands in spam. Outbound is still one of the most reliable ways for B2B firms to reach buyers who don’t know them yet. The problem is execution, which is why we build and test all four before scaling anything.
Three things. We run your campaigns on our own private sending platform rather than a shared tool. We map your entire market before sending anything, instead of buying a list. And you work with the senior people who build your system, with a person reading every reply before anything goes back out.
It starts with a good list: your whole market, cross-checked across several data sources and scored for fit. We then use AI to research every account at scale, so outreach goes to people with a real reason to talk. And before anything is booked onto your calendar, each prospect goes through a qualification process against criteria we agree with you up front.
No. Your main domain never sends a cold email. Campaigns go out from separate domains and inboxes on our own private sending platform, spread across Google and Microsoft, and we check placement and reputation every week. Every reply is read by a person before anything goes back out.
We work on a monthly retainer, scoped to your market and goals on our first call. We usually start with a pilot, so you can see the system working in your market before committing for longer, which keeps the risk low for you. After that, there’s no lock-in. Our goal is to win your business every month by providing a service you’re happy to keep paying for.
Tell us about your market and your average deal size. If we’re the right fit, we’ll show you exactly how we’d build your pipeline. If we’re not, we’ll say so.
Book a callMeet the team
Amaan Naeem
Founder | ToplineX
Spent around 7 years in go-to-market strategy consulting, working with billion-dollar B2B businesses on how they build pipeline, alongside hands-on deal-sourcing experience. Studied Economics at University College London.
Founded ToplineX to give B2B firms the outbound system a strategy consultant would design, then build and run it for them. Every client works with Amaan directly.
Successfully partnered with 50+ B2B businesses to generate pipeline with AI-powered outbound.
We’re always looking for talented people who want to help businesses cut through AI overwhelm and build systems that work.
